Customer Centricity Assessment Tool

Welcome to the Customer Centricity Maturity Assessment

Please complete this assessment to gauge your  organization’s level of customer centricity. The results will guide you on actions you can take to shift your strategy, culture, structure and operations to a more customer-centric business model.

Here are a few general tips before you begin:

  • For more accurate results, avoid using your internet browser's, "back", "reload", and "forward" buttons while completing the assessment.
  • Maximizing the size of your browser window allows you to scroll less while completing the assessment.
  • It is recommended to complete the assessment in one session. Plan to spend about 10-15 minutes on this.