Woman picks chilis in a field in Vietnam. Photo by Trung Vo Chi, CGAP Photo Contest
Woman picks chilis in a field in Vietnam. Photo by Trung Vo Chi, CGAP Photo Contest

The CGAP Customer-Centric Guide is a collection of hands-on toolkits and experiments that help you design and deliver effective financial services for low-income customers.

WHY GO CUSTOMER-CENTRIC?

Agent in Bangladesh places stacks of new cash. Photo by Mahfuzul Hasan Bhutan, CGAP Photo Contest
Discover the value of a customer-centered approach

Discover the value of a customer-centered approach

Learn more
Claire Burns (MetLife) and Ramesh Ramanathan (Janalakshmi)
Leading Customer-Centric Transformation

The journey to customer centricity is often driven by a strong leader working together with employees.

DIG DEEP INTO OUR LEARNING RESOURCES

Vendors at a vegetable stall in Peru. Photo by Carloman Macidiano Céspedes Riojas, CGAP Photo Contest
Learn from customers

Learn from Customers

Discover their needs + behaviors

LEARN MORE
Woman throws clay pot on a pottery wheel in Bangladesh. Photo by Mohammad Reaz Uddin, CGAP Photo Contest
Design Solutions

Design Solutions

Customer-oriented
products + experiences

LEARN MORE
Young boy herds sheep in the mountains of north India. Photo by Md. Shahnewaz Khan, CGAP Photo Contest
Organize for delivery

Organize for Delivery

Lead an organization that delivers for customers

LEARN MORE
Customer Centricity Assessment Tool

Evaluate your Organization's Customer-Centric Capabilities

The results will guide you on actions you can take to shift your strategy, culture and operations to a more customer-centric business model.

take the assessment