Woman picks chilis in a field in Vietnam. Photo by Trung Vo Chi, CGAP Photo Contest
Woman picks chilis in a field in Vietnam. Photo by Trung Vo Chi, CGAP Photo Contest

The CGAP Customer-Centric Guide is a collection of hands-on toolkits and experiments that help you design and deliver effective financial services for low-income customers.

WHY GO CUSTOMER-CENTRIC?

Agent in Bangladesh places stacks of new cash. Photo by Mahfuzul Hasan Bhutan, CGAP Photo Contest
Discover the value of a customer-centered approach

Discover the value of a customer-centered approach

Claire Burns (MetLife) and Ramesh Ramanathan (Janalakshmi)
Leading Customer-Centric Transformation

The journey to customer centricity is often driven by a strong leader working together with employees.

DIG DEEP INTO OUR LEARNING RESOURCES

Vendors at a vegetable stall in Peru. Photo by Carloman Macidiano C├ęspedes Riojas, CGAP Photo Contest
Learn from customers

Learn from Customers

Discover their needs + behaviors

Woman throws clay pot on a pottery wheel in Bangladesh. Photo by Mohammad Reaz Uddin, CGAP Photo Contest
Design Solutions

Design Solutions

Customer-oriented
products + experiences

Young boy herds sheep in the mountains of north India. Photo by Md. Shahnewaz Khan, CGAP Photo Contest
Organize for delivery

Organize for Delivery

Lead an organization that delivers for customers